(Mintel Breakfast Cereals Report 2022)
(Kantar Worldpanel April 2023)
(Nielsen Answers March 2023)
(Dipsticks Consumer Research Feb 2023)
(Mintel Breakfast Cereals Report 2022)
(Kelloggs Project Landmark – rolling Qtrs' to Q4 2021 & IRI Plussuite data L52 we to 31st October 2022)
Keep availability in your store high to address consumer demand.
Kantar WPO L52 we to 30th October 2022
Kellogg's have had the biggest NPD launches for the last 5 years. Ensure you are up to date with the newest NPD in the market and are ranging key lines.
Make sure you are stocking the top sellers within the Portable category to tap into the on-the-go trend.
IRI Plussuite data L52 we to 31st October 2022
9 of the top 10 selling cereal packs are price marked: 81% of consumers say they are less confusing than non-PMPs and stock PMP packs where possible to make sure pricing is clear and transparent for consumers.
IRI Plussuite data L52we to 31st October 2022
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range: