Impulse £'s sales +20.2% to £107.4m, Multipack £'s were also up 12.1% to £185.8m and Tubs 8.5% to £135.5m.
Impulse units +7.9% to 68.7m, Multipacks – 0.8% to 90.9m and Tubs -1.0% to 44.7m.
Impulse packs account for 73% of Unit sales and 57% of Value sales.
Multipacks 13% Unit sales and 17% of Value sales and Tubs 15% of Unit sales and 26% of Value sales.
Attract: | Capture attention from afar. Draw consumers in and make them think 'Ohhhh ice cream'. |
Engage: | Engage and entice. Outside of, or in store. Make them think 'mmm ice cream – but which one'. |
Sell: | Help consumers choose. Clear and concise range and pricing. Make sure to answer, 1. Where is it and 2. How much? |
Popcorn flavour ice cream with a caramel swirl. Thick cracking classic chocolate with caramelised corn crunch encasing a layer of caramel sauce.
Coconut ice cream with a mango and passionfruit swirl. Thick cracking white chocolate with crispy coconut encasing a layer of mango and passionfruit sauce.
A vegan ice cream with a raspberry swirl.
Typical crunchy shell of delicious chocolate and masterfully roasted hazelnuts, which unfolds in a smooth hazelnut ice cream enriched with a delightful hazelnut and cocoa swirl.
a crunchy white shell sprinkled with coconut shavings and exquisite almond pieces with a delicate, smooth coconut flavoured ice cream.
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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Magnum Double Gold Caramel Billionaire 85ml Magnum Double Caramel 88ml
Walls Magnum Mint 100ml Nestle Fruit Pastille Ice lolly 65ml
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